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L'Occitane Travel Buddy serves as an essential online branding platform to connect targeted travelers with brick-and-mortar duty-free stores.
October 21, 2021
By: Lianna Albrizio
Associate Editor
In a partnership with China-based leading enterprise and marketing cloud platform iClick Interactive Asia Group Limited, French beauty brand L’Occitane this month leveraged iClick's cross-border smart retail solution, iSmartGo, to launch its first online-to-offline (O2O)-focused WeChat mini-program. L'Occitane Travel Buddy serves as an essential online branding platform to attract and connect targeted travelers with brick-and-mortar duty-free stores, creating seamless O2O sho...
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